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Why audit matters
Every project begins with a deep audit; not a cursory scan, but a close reading and review of your organisation’s operating context. Plenty of agencies talk about “discovery” phases; we ask the question behind the question - even when it gets uncomfortable. We gather and make sense of what is being said, what is being assumed, what is being misunderstood, and what’s getting missed completely.
We read. We verify. We sift through scientific studies, datasets, platform analytics, behavioural research, media and stakeholder sentiment. We talk to people. There are no fingers in the air; there are no vibe checks. This is not guesswork. It is systematic pattern recognition informed by evidence, psychology, and real-world experience.
Without this part of the strategy development process, we risk not solving your problem. Or worse, working on the wrong problem altogether,
What makes our audit different
Our audit phase is intentionally rigorous because communications fail when they are based on what an organisation thinks its audience believes, rather than what the audience is telling them through how and when it engages (and often what it’s saying directly).
We go looking for the kind of insights that only appear when you combine academic-level research habits with practitioner-level urgency. We challenge assumptions, test narratives, and identify where you can have an impact.
When we recommend a messaging direction, it comes with clarity of positioning. When we highlight an opportunity, it comes with a background check that’ll let you breathe easy. When we flag a risk, we can tell you how bad it might all get (and whether or not you should care).
Why clients choose us
Organisations increasingly operate in environments where trust is fragile, mis- and disinformation spreads quickly and corrosively, and audiences are locked in the endless, overwhelming scroll. Winning attention and helping people make meaning requires more than creativity. It requires accuracy, credibility, pattern recognition, and a willingness to define a problem to within an inch of its life.
We do the slow work up front, so you can move quickly when it matters. We revel in the friction that comes from not-knowing. And by beginning every engagement with a rigorous audit, we ensure that everything that comes along afterwards has foundations that go all the way down.