Strategise
Anchoring your message
Our strategic work is not about producing slogans or generic positioning (although that’s not to say we don’t love a good slogan). It’s about building message sets that will cut through complexity.
We start with what the evidence shows, what our research confirms, and what a close reading reveals. Whether the subject matter is highly technical, socially sensitive, or in a space where trust is limited and bad actors are at work, our job is to find the narrative flow that will make sense, and make a difference. We often look for the point where the science meets the storytelling; where the behavioural research, psychology and culture line up. That’s where you find the framing and positioning that sticks.
Trust and transparency go hand-in-hand
As nuance becomes endangered in our fast and furious modern communications mix, we work to build strategies that drive for specificity and detail, without losing clarity of intent or message. This is huge for credibility with your audience; we help you let them see in.
Our method is deliberatel; we identify what truly matters to the audience, isolate the barriers to understanding, recognise where myths will need to be decalcified over time, and crush resistance to the message with compelling stories. We understand how to strike the balance between reassurance and authority. With technical topics, we understand how to contextualise to put people at ease. With corporate clients, we understand how to align strategy with organisational identity, cultural obligations, and the all important organisational health indicator: reputation.
The difference in a Sixteenth Letter strategy
Because we’ve already interrogated the data in our explore phase, pressure-tested assumptions and understood your operating environment, our strategy phase is where everything locks into place:
We’ve helped your read the electrical impulses coming from your audience.
We’ve helped you anchor your message to a story that fits the right frame.
We’ve helped make sure you’re using the right storytelling mechanisms.
We’ve positioned you in the zeitgeist.
Our clients consistently tell us that we get them to the “one thing”. Strategy is not simply about what you choose to say; it’s equally about what you choose to let hit the cutting room floor. Our process filters out noise and resolves contradictions.
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Because in a world saturated with content, audiences no longer respond to messaging that merely sounds polished. They respond to messaging that feels accurate, relevant, and anchored in something solid. Organisations come to us when the stakes are high, when the environment is shifting, or when they need to lead conversations that others are reluctant to enter.
We build strategies that can withstand scrutiny, unify internal teams, and perform under pressure. And we do it by combining research discipline with creative precision—so that every word you say carries weight, purpose, and proof.